COUGAR

CRF Agency, in partnership with Trend Marketing, is excited to represent Cougar Shoes across Western Canada from British Columbia through Saskatchewan.

A proud Canadian brand with deep roots, Cougar has been keeping families in style and comfort for decades. Now, with the brand’s buyout by Pajar — the legendary Canadian outerwear and footwear company — Cougar is entering a bold new era. The relaunch blends Cougar’s iconic durability with Pajar’s fashion-forward expertise, bringing fresh energy to a household name.

Cougar now offers something for everyone:

  • Cougar Mainline – Premium, stylish footwear designed for modern life.

  • Storm by Cougar – Rugged, weatherproof styles built to take on Canadian winters.

  • Cougar Kids – Durable, comfortable, everyday footwear for little ones.

Each collection is designed with the whole family in mind — combining fashion, function, and Canadian know-how in every step.

Instagram: @CougarShoes

Facebook: Cougar Shoes

  • Three hiking boots in tan, brown, and black colors, arranged in a row on a gray background.

    Fall 2026 Assets

    Click here to access your Fall 2026 pre-booking assets — catalogues, linesheets, and more.

  • White slide sandal with a padded strap and textured sole on a gray background.

    Spring 2026 Linesheet

    Click here to download the Cougar Spring 2026 linesheet — shipping as early as March 1, 2026.

  • A cream-colored puffy winter boot with black sole and black accents, featuring a zipper on the side.

    B2B Online Ordering

    Click here to place your orders online, whether for upcoming bookings or ATS stock. It’s quick, easy, and convenient to get everything you need with just a few clicks!

  • Beige and tan winter boot with thick, rugged sole and faux fur collar.

    Marketing Links

    Click here to access our Google Drive with everything you need for Cougar — including eComm and product shots, brand guidelines, and more!

  • Three pairs of Chelsea boots with elastic sides, arranged in a diagonal line against a light gray background. The boots are in red, black, and leopard print styles.

    Cougar Credit App & MAP Policy

    Click here to access the Trend Marketing Credit app as well as the Cougar MAP Policy to get started today!

Contact us.

Want to carry COUGAR in your store, have product questions, or need help with B2B access, marketing requests, or staff procodes? Just fill out the form, and we’ll get back to you ASAP!

-Team CRF Agency