Collage of people enjoying a beach and pool vacation. Features a woman floating in a pool with flip-flops around her, a woman sitting on a stone wall near the beach, a man opening a bottle of champagne with a sandal, a pair of flip-flops on sand, and a logo for Reef.

REEF

CRF Agency, in partnership with Trend Marketing, is stoked to represent REEF Sandals across Alberta, Saskatchewan, Manitoba, and the Kootenays of British Columbia!

Born in 1984 from the beaches of Southern California, REEF was created by two brothers, Fernando and Santiago Aguerre, who shared a passion for surfing, sun, and the endless pursuit of good vibes. Their mission was simple — to make the perfect flip-flop — and in doing so, they built a global icon of comfort, adventure, and coastal style.

Today, REEF is still all about that beach state of mind. From classic sandals and water-friendly slides to casual shoes and laid-back apparel, every piece is designed to blend comfort, durability, and effortless style — perfect for people who live life barefoot, salty-haired, and free-spirited.

At CRF Agency, we’re proud to bring the REEF lifestyle to every corner of the West — from outdoor shops and travel stores to fashion boutiques, chain retailers, pools, and dive centers. Whether you’re catching waves or chasing sunsets, REEF is built for the journey, inspired by the ocean, and made for the moments that matter.

Instagram: @Reef

Facebook: @Reef

  • A woman with long hair lying on a wooden bench on a beach, wearing a green swimsuit, with sandals and snorkeling gear nearby.

    Holiday & Fall 2026

    Click here to access your Fall & Holiday 2026 pre-booking assets — catalogues, linesheets, and more.

    Coming Soon.
  • Yellow sandals, a glass of blue beverage with ice, lemon wedge, and purple flower, and a white towel with yellow stripes on a wooden surface.

    Spring 2026 Linesheet

    Click here to download the REEF Spring 2026 linesheet — shipping as early as March 1, 2026.

    Click For Access
  • A man with dark hair and a beard laughs as he sprays sunscreen on his face in a sunny outdoor setting with palm trees and a blue sky.

    Marketing Links

    Download our PDF Instruction Sheet for easy access to all our marketing links. Inside, you'll find everything you need—from product and lifestyle imagery to videos, specs, and more!

    click to download
  • A woman with dark hair and sunglasses is floating in a swimming pool surrounded by flip-flops with tropical flower and animal prints.

    B2B Online Ordering

    Click here to place your orders online, whether for upcoming bookings or ATS stock. It’s quick, easy, and convenient to get everything you need with just a few clicks!

    Click for access
  • A man with tattoos walking on a sandy beach, carrying a surfboard under his arm and holding flip flops in his hand. There is a boat in the distance on the water and a palm tree branch in the foreground.

    REEF Credit App

    Click here to access the Trend Marketing Credit app to get started with REEF today!

    Click for access

Contact us.

Want to carry REEF in your store, have product questions, or need help with B2B access, marketing requests, or staff procodes? Just fill out the form, and we’ll get back to you ASAP!

-Team CRF Agency