CRF Agency,
Marketing & Distribution
CRF Agency represents outdoor, sport, fashion, and Canadian made brands that are ready to grow and stand out. We are challenging the traditional agency model by bringing modern sales representation, brand building, and distribution into the future with strong partnerships, creative storytelling, and relentless execution.
ABOUT Us.
Founded by Cody Friesen, a sales representative, marketing specialist, and brand director with over a decade of experience in the industry, CRF Agency is based in Calgary, Alberta and operates primarily across Western Canada with select partnerships nationwide. Backed by a hands on team of four, the agency works closely with both brands and retailers to actively grow market presence through personal relationships, strategic sales development, and consistent support in the field. Together, the team brings energy, experience, and a collaborative approach to helping brands successfully expand across the Canadian market.
Upcoming Tradeshows:
ASRA Summer Show, June 2 & 3, WinSport, 88 Canada Olympic Rd SW, Calgary, Alberta.
More Dates To Be Announced Soon.
CURRENT Brand Portfolio
Contact Us.
Curious to learn more about CRF Agency, our marketing approach, and our distribution network? Interested in exploring the brands we currently represent or discussing potential collaboration? Whether you are a retailer looking to bring exciting new products into your stores, or a brand seeking strong representation and growth across Western Canada, we would love to connect and start the conversation.














