Collage of images showcasing various styles of white and black sneakers, including close-ups of shoelace tying, group of people wearing sneakers, and stickers related to YY Nation.

YY NATION

CRF Agency, in partnership with ROI Recreation Outfitters Inc., is proud to represent YY Nation across Alberta, Saskatchewan, Manitoba, and the East Kootenays.

Born in New Zealand and built on a mission to do better for the planet, YY Nation is redefining sustainable footwear — proving that bold design, next-level comfort, and environmental responsibility can walk hand in hand. Each pair is crafted using natural and recycled materials, including algae-based soles, bamboo linings, and recycled ocean plastics, all carefully engineered to deliver comfort, performance, and style with one of the lowest carbon footprints of any sneaker in the world.

Designed for movement — from city streets to global adventures — YY Nation footwear combines minimalist design with modern innovation. It’s fashion with purpose, comfort with conscience, and sustainability that doesn’t compromise on style.

Now available through CRF Agency across Western Canada, YY Nation is bringing New Zealand craftsmanship and world-class sustainability to Canadian retailers and customers who believe that great design should leave a lighter footprint.

Instagram: @yynationofficial
Facebook: YY Nation

  • Close-up of white sneakers with yellow accents and a yellow heel tab against a blue background.

    Fall 2026 Assets

    Click here to access your Fall 2026 pre-booking assets — catalogues, linesheets, and more.

    Coming soon.
  • Click for access

    Spring 2026 Linesheet

    Click here to download the YY Nation Spring 2026 linesheet — shipping as early as March 1, 2026.

    Click for access
  • Click for access

    B2B Access

    Click here to place your orders online, whether for upcoming bookings or ATS stock. It’s quick, easy, and convenient to get everything you need with just a few clicks!

    CLICK FOR ACCESS
  • Click for access

    Marketing Links

    Marketing links are coming soon, but for now, just email your requests and we’ll get back to you as soon as possible!

    Email us for access
  • Close-up of a person wearing grey sneakers with black laces, grey sweatpants, standing on a blue surface.

    YY Nation Credit App

    Click here to access the ROI Recreation Outfitters Inc. Credit app and begin your partnership with YY Nation today!

    Click here for access

Contact us.

Want to carry YY NATION in your store, have product questions, or need help with B2B access, marketing requests, or staff procodes? Just fill out the form, and we’ll get back to you ASAP!

-Team CRF Agency