CRF AGENCY
CRF Agency is where fashion meets performance — and brands become unforgettable.
We’re a full-force sales and brand agency representing the bold, the elevated, and the unstoppable. From runway to retail, sport to street, and camp to coast, we bring the most dynamic names in fashion, footwear, and outdoor lifestyle to market with strategy, style, and serious impact.
Our approach is simple: we don’t follow trends — we set them. With powerful partnerships, creative storytelling, and fearless execution, we make brands impossible to miss and impossible to forget.
CRF Agency — redefining what it means to represent.
Current Brand Portfolio
REEF
CRF Agency is proud to represent Reef Sandals across Alberta, Saskatchewan, Manitoba, and the Kootenays of British Columbia — bringing coastal style to the heart of the West.
Born from surf culture and inspired by endless summer, Reef is made for those who chase sunshine, salt air, and spontaneous adventure. Each pair blends laid-back beach energy with everyday wearability, combining comfort, durability, and effortlessly cool design.
Whether you’re dreaming of ocean waves or lakeside days, Reef delivers that signature “barefoot freedom” feeling — from sunrise surf sessions to sunset bonfires. Built for wanderers, weekenders, and wave-chasers alike, Reef isn’t just footwear — it’s a lifestyle made for life by the water.
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![A woman wearing a black bikini and a wide-brimmed sun hat with a black band, standing outdoors on brick steps with pink flowers in the background.]()
SELFISH SWIMWEAR
Selfish Swimwear is a Montreal brand creating handmade, sustainable swimwear that celebrates every body.
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![Close-up of a person wearing bright orange athletic shoes and white sneakers, with white athletic socks and black pants.]()
STRIA SPORT
Stria Sport is a specialty brand designing high-performance basketball, volleyball, and pickleball shoes, engineered for agility, support, and style on the court.
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![Four tumblers with Chilly Moose logo, in wood grain, marble, turquoise, and red colors. Two silicone lids and a silicone ring are also on display, set outdoors with water and boats in the background.]()
CHILLY MOOSE
Chilly Moose is a Canadian brand known for its rugged, high-performance coolers and drinkware designed for outdoor adventures and everyday use.
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![A chunky, beige winter boot featuring a thick sole with jagged edges, beige leather and suede panels, and a plush fur cuff at the top.]()
COUGAR
Cougar Shoes blend timeless style with weather-ready durability, offering the perfect fusion of comfort and fashion for every season and adventure.
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![Pair of women's cork slip-on sandals with twisted rope straps, one in natural color and the other in black, placed on sandy beach with driftwood in the background.]()
Easy Spirit
Easy Spirit designs stylish, ultra-comfortable, and supportive footwear, perfect for staying active and on your feet all day with ease.
Emerging Brands at CRF Agency
YY Nation
Born in New Zealand, YY Nation is redefining modern footwear with sneakers that blend cutting-edge design, unmatched comfort, and an unwavering commitment to the planet. Each pair is crafted using natural and recycled materials — including bamboo, merino wool, algae-based soles, and recycled ocean plastics — resulting in one of the lowest carbon footprints in the world.
YY Nation delivers sneakers that are as versatile as they are responsible, made for conscious consumers who value comfort, craftsmanship, and timeless style. From city streets to coastal trails, these are shoes built for movement, designed for impact, and made for a better world.
Aimee Kestenberg
Born in Australia and based in New York City, Aimee Kestenberg is redefining accessible luxury with handbags that fuse bold design, premium leathers, and everyday functionality. Known for her fearless use of texture, color, and hardware, Aimee’s collections empower individuality and self-expression with effortless confidence.
From statement totes and crossbodies to travel-ready essentials, Aimee Kestenberg delivers fashion that moves with you — bold, empowering, and unapologetically original.
From Work to Weekend Portfolio
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![Close-up of a person's feet wearing polished brown leather dress shoes, dark socks, and dark pants, standing on concrete stairs.]()
ROCKPORT
Rockport Shoes combine comfort, style, and performance for effortless all-day wear.
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![Two rolled leather belts, one black and one brown, placed on a dark surface.]()
NAB Leather
NAB Leather crafts durable, stylish leather goods that blend timeless craftsmanship with modern design.
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![Close-up of a man wearing a dark suit, dressed partially unbuttoned to reveal abdominal muscles, with black belt and Calvin Klein underwear visible above dark trousers.]()
CALVIN KLEIN FOOTWEAR
Calvin Klein Footwear blends modern minimalism with timeless style for effortlessly iconic shoes.
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![Pair of white Tommy Hilfiger sneakers with logo on sides and back, placed on a rock outdoors.]()
TOMMY HILFIGER FOOTWEAR
Tommy Hilfiger blends classic American style with modern design for trend-driven shoes.
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![Close-up of a woman wearing orange leather platform sandals with cork soles, sitting on a stone surface, with her hand holding her ankle, in a ruffled beige dress.]()
COBB HILL
Cobb Hill Shoes combine comfort, style, and versatility for effortlessly fashionable everyday wear.
From City Streets to the Great Outdoors
BILLY Footwear
CRF Agency is proud to represent BILLY Footwear across Western Canada — from British Columbia to Manitoba — bringing adaptive, inclusive, and effortlessly wearable design to every step.
Born from a mission to make fashion accessible for all, BILLY Footwear is built on the belief that comfort, independence, and style should never be out of reach. Featuring the brand’s patented zipper technology that opens each shoe fully, BILLY makes getting ready simple, empowering, and dignified for everyone — from kids to adults, and every ability in between.
Blending function & fashion, BILLY Footwear redefines what it means to step into your shoes with confidence. From everyday sneakers and durable boots to easy-on styles for work or play, BILLY is made for every body, every day.
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![A hand holding a pair of black hiking socks in front of a calm lake with trees in the background. The socks are in their original red and gray packaging from J.B. Field's, labeled for hiking and comfort.]()
J.B. FIELDS CANADA
J.B. Fields offers premium, high-performance socks made in Canada, crafted from innovative materials to provide superior comfort, durability, and support for every activity, from everyday wear to outdoor adventures.
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![A pair of black work boots and a pair of brown work boots on a wooden surface, surrounded by metal tools and chains.]()
DUNHAM
Dunham Shoes offer rugged durability and all-day comfort, combining performance-driven design with timeless style for those who demand more from their footwear.
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![A cozy glamping tent on a wooden deck with outdoor furniture and potted plants surrounded by trees.]()
WHITE DUCK OUTDOORS
White Duck Outdoors specializes in premium tents for year-round camping, glamping, and hunting, with high-quality camping accessories designed for durability and all-season adventure.
Contact Us
Curious to learn more about CRF Agency and our brands? Reach out with a few details, and we’ll get back to you ASAP.
